Likely Place, is a Golf and R.V. Park in Northern California is an oasis in the desert for those that like to travel the country in an R.V. More than those two, Likely Place offers its visitors a whole range of outdoor activities from fishing to stargazing.
In redesigning their website, one of Likely Place's chief motives was to distance their visual brand from that of their peers. This included adding modern features like a responsive design, light box galleries, full page background images, and parallax scrolling.
Another way in which Likely Place wanted to modernize their website was adding an online reservation system. Traditionally, Likely Place had serviced online customers only via phone and email. This lead to juggling customer data between different systems and paper notes. The online reservation system allows customers to find and book space at the Likely Place resort without having to pick up the phone.